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蘸食纪

AD: Sun Xiaotian

GD: Ma Xiaohui

YR: 2025

CL: 蘸食纪

蘸食纪是一家以蘸水菜为核心的小型餐饮品牌,主打白灼、白煮与白卤等轻加工方式,在保留食材本味的基础上,搭配特制复合风味蘸碟食用。通过新鲜的食材与健康的处理方式,蘸食纪为快节奏生活中的年轻人提供了一种兼具健康与美味的饮食选择。

在品牌视觉设计中,以绿色为主色调,并结合大量留白,强化品牌干净、健康的饮食理念。真实食材被作为核心视觉元素,直观传达新鲜与天然的产品特质,同时赋予品牌更年轻、现代的整体气质。

Zhan Shi Ji is a casual dining brand focused on dipping-style dishes. Using light cooking methods such as blanching and boiling, fresh ingredients are paired with specially crafted dipping sauces to offer a healthy and flavorful option for young, fast-paced urban consumers.

The visual identity uses green as the primary color, combined with generous white space to express a clean and healthy brand concept. Real ingredients are used as key visual elements, highlighting freshness while creating a modern and youthful brand image.

All Images & Video Copyright © 2025 蘸食记. All Rights Reserved.

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