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Yuanyu Art

​源渔艺术

AD: Sun Xiaotian

D: Sun Xiaotian

YR: 2019

CL: Yuanyu Art

源渔艺术着力于儿童美学教育,将艺术教育与生活、自然、人文结合,开拓儿童对艺术的认知与表达。品牌创始人认为孩子是天生的艺术家,美学教育所做的就是为孩子心中播下美的种子,陪伴他们去发现世界更多的美。在品牌视觉表达上,我们采用了轻快鲜明的高饱和配色与手绘图案,为品牌塑造童真与趣味的形象气质。抽象几何元素表现了艺术构成点线面的特色,并且针对品牌5大类教育内容分别设计了图标来呈现。

Yuanyu Art focuses on children's aesthetic education, combining art education with life, nature and humanity to develop children's knowledge and expression of art. The brand founder believes that children are natural artists, and what aesthetic education does is to sow the seeds of beauty in children's hearts and accompany them to discover more beauty in the world. In the visual expression of the brand, we use light and sharp high saturated colors and hand-drawn patterns to create a childlike and fun image for the brand. Abstract geometric elements express the characteristics of artistic composition of dots, lines and surfaces, and we designed icons for each of the brand's five categories of educational content to present.

All Images & Video Copyright © 2019 Yuanyu. All Rights Reserved.

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