AD: Sun Xiaotian

D: Sun Xiaotian

MD: Liu Qiongwei

YR: 2023

CL: Locater

Locater是一个专注研发生产防丢追踪设备，并提供配套软件定位服务的科技品牌。我们了解到品牌创始人希望守护每一个被关爱的人与物，并带给用户足够的安全感。在品牌视觉形象的设计中，通过点与线条连接的元素，在简约的基础上展现品牌关注并重视人与人、人与物的情感连接这一核心概念。同时，我们希望通过品牌特定符号的呈现，来增强品牌的记忆点与辨识度，从同类型品牌中脱颖而出。在北美市场中，追踪定位主要应用于儿童、宠物与汽车这三种情况，这也是Locater主要的三个产品板块。我们将其与品牌特定符号相结合，通过不同的色彩将系列产品可视化区分，并增强品牌特定符号的应用呈现。

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Locater is a technology brand that specializes in the development and production of anti-loss tracking devices and provides supporting software location services. We understand that the founder of the brand wants to protect every loved one and object, and to bring users a sense of security. In the design of the brand's visual image, the elements connected by dots and lines show that the brand cares about and emphasizes the core concept of the emotional connection between people and people, and between people and things on the basis of simplicity. At the same time, we hope to enhance the brand's memory and recognition through the presentation of brand-specific symbols to stand out from similar brands. In the North American market, tracking and location is mainly used for children, pets and cars, which are also Locater's three main product segments. We combined them with brand specific symbols, using different colors to visually differentiate the series and enhance the brand specific symbols.