JUPITER BOARDGAME
木星桌游
AD: Sun Xiaotian / Loong Haibo
D: Sun Xiaotian / Loong Haibo / Huang Yao
MD: Liu Qiongwei
YR: 2023
CL: Jupiter Boardgame
木星桌游是一家创立于深圳的桌游体验店,为爱好者提供丰富的桌游体验与专业服务。在与创始人团队的交流中,我们能够强烈地感受到大家对桌游的热情与喜爱,希望将桌游带来的快乐传递给更多的人。我们在设计中对品牌结合空间进行整体思考,营造一个轻松愉快的桌游爱好者聚集地,并吸引更多人加入其中。
品牌以橙色与白色为主。橙色意旨活力、欢乐与热情,在白色与木质的空间中点缀橙色元素,既能调动体验者轻松欢乐的情绪感受,也能够让人们在简洁的环境中更深度地沉浸于游戏的体验。在整个静态与动态物料结合中,我们融入了与品牌特性相关的几何漫画元素,并搭配灯光、标识、屏幕等物料,增加品牌趣味性的同时,突显其的独特性与辨识度。
大面积博览式的桌游陈列与分级清晰的桌游菜单,更直观的体现出木星桌游在行业内的专业度和丰富的桌游储备。除了规划足够的团队游戏区和常规游戏公区外,我们让空间管理者得以控制整合或分隔,满足不同形式和规模的游戏场景需求。
Jupiter Boardgame is a game experience store founded in Shenzhen, providing enthusiasts with rich boardgame experiences and professional services. During the communication with the founder team, we can strongly feel their passion and love for boardgames, and hope to pass the happiness to more people. In our design, we thought about branding and space experience together, aim to create a relaxing and enjoyable gathering place for boardgame enthusiasts, and to attract more people to join in.
The main brand colors are orange and white. Orange means vitality, joy and enthusiasm. Place orange elements in the white and wooden space can not only mobilize relaxation and joy, but also allow people to deeply immerse themselves in the gaming experience in a simple environment. In the combination of static and dynamic materials, we incorporated geometric cartoon elements related to the brand's characteristics, and matched them with lighting, sign, screens and other materials to increase the fun of the brand while highlighting its uniqueness and recognition.
The large expo-style boardgame display area and clearly graded boardgame menu reflect the professionalism of Jupiter Boardgame in the industry and the rich reserve of boardgames. In addition to planning sufficient team game areas and regular game public areas, we allow managers to control the integration or separation to meet the needs of different forms and scales of game scenes.

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