Green Me Yoghurt
谷米牧场
AD: Sun Xiaotian
D: Sun Xiaotian
YR: 2019
CL: Green Me Yoghurt
Green Me Yoghurt 谷米牧场是一个酸奶饮品的品牌,以时下追求健康体态、均衡营养的理念为出发点,用天然发酵的酸奶为主料,搭配谷物和各种新鲜水果创造不同风味的酸奶饮品。 我们了解到品牌对健康饮食、食物风味有着极高的追求,在优质奶源的基础上加入更科学的配方,做出把健康和美味随行携带的饮品。从这一理念出发,我们提炼出品牌特色是“酸奶+谷物+水果”的科学配比的酸奶,将原材料组合起来,形成源自绿色牧场的品牌核心。略显粗糙的手绘插画与手写字体,形成了品牌独有的气质——质朴乡村与自然牧场。
Green Me Yoghurt is a yoghurt brand that uses natural fermented yoghurt as the main ingredient and combines it with grains and various fresh fruits to create yoghurt drinks with different flavors, taking the current concept of pursuing a healthy body and balanced nutrition as the starting point. We understand that the brand has a high pursuit of healthy eating and food flavor, and adds more scientific formulas based on high-quality milk sources to make drinks that are healthy and tasty on the go. From this concept, we refined the brand's specialty to be yogurt with a scientific ratio of "yogurt + grains + fruits", combining the raw materials to form the core of the brand that originates from green farms. Slightly rough hand-drawn illustrations and hand-written fonts create the brand's unique atmosphere - rustic countryside and natural pastures.

All Images & Video Copyright © 2019 Green Me Yoghurt. All Rights Reserved.
Copyright © 2019-2025 (ON/OFF DESIGN LAB)





