AD: Sun Xiaotian

GD: Ma Xiaohui

YR: 2025

CL: DTC CENTRE

DTC CENTRE 是一家综合型市场营销机构，DTC 源自 Direct to Customer，致力于帮助品牌直接触达其目标用户群体。

在视觉设计中，以“直接抵达”为核心概念，采用具有指向性的线条图形进行表达。通过渐变效果强化方向感与路径感，直观传达品牌连接用户的价值主张。整体视觉语言简约而专业，核心图形可灵活应用于多种媒介，确保品牌识别的统一性与延展性。

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DTC CENTRE is an integrated marketing agency. DTC stands for Direct to Customer, reflecting the brand’s focus on helping businesses connect directly with their target audiences.

The visual identity is built around the idea of direct reach. Directional lines and gradient transitions are used to create a clear sense of movement and focus, symbolizing a direct connection to users. The overall visual language is clean and professional, with a core graphic system applied consistently across multiple media.