Chewtrue 百余种宠物零食都是源于天然的食材。品牌注重宠物健康，在基础产品上持续研发造型独特可爱的创意零食，丰富人与宠物间的多样化生活场景。

在视觉设计中，以小狗头作为核心标志元素，并高频应用于各类品牌载体中，强化整体品牌识别。针对品类丰富、数量庞大的产品体系，包装设计通过色彩进行系列化区分，并结合核心元素的重复使用，使产品在货架陈列上更具吸引力。整体以绿色为主色调强调品牌的天然属性，同时通过多彩的体系分类进一步传达品牌的创意感与亲和力。

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Chewtrue offers over a hundred pet treat products made from natural ingredients. With a strong focus on pet health, the brand continuously develops creative treats with cute and distinctive forms, expanding the diverse everyday moments shared between people and their pets.

The visual identity features a dog-head icon as the core brand element, repeatedly applied across various brand touchpoints to strengthen recognition. For a broad and diverse product system, packaging design uses color to create clear product series, combined with the repeated use of core visual elements to enhance shelf presence. Green serves as the primary color to highlight the brand’s natural attributes, while a vibrant color system further expresses creativity and a friendly, approachable character.