AD: Sun Xiaotian

GD: Ma Xiaohui

YR: 2026

CL: ALIGANT

ALIGANT 是一家加热不燃烧烟具品牌，旨在帮助传统烟民减少烟草燃烧过程中产生的有害物质。由于产品不通过燃烧方式使用，过程中不产生烟雾，尤其适合写字楼等商务场景。

在品牌视觉设计中，一方面强调产品的科技属性，另一方面保留与传统烟草相关的认知联结。设计语言以现代、科技感的视觉手法为基础，并搭配棕金色系这一具有高级感与传统意味的配色，在科技感与经典气质之间取得平衡。

​

ALIGANT is a heat-not-burn smoking device brand designed to reduce harmful substances produced by traditional tobacco combustion. As it does not generate smoke, the product is well suited for professional and office environments.

The visual identity balances a modern, technological aesthetic with references to traditional tobacco. Contemporary design elements are combined with a brown-and-gold color palette to convey both innovation and a sense of classic sophistication.

All Images & Video Copyright © 2025 ALIGANT. All Rights Reserved.